SWP UI&UX Design

Information Architecture, Wireframing, Adobe XD Prototype


The redesign for SWP UK as part of the By The Scruff team was a transformative project to enhance the party’s digital presence and engagement. As a Product designer, my role was pivotal in shaping the party’s online experience and translating its vision into a visually compelling design.

Adobe XD
Project Goals

Stakeholder Collaboration: I closely collaborated with key stakeholders, including the marketing department and SWP leaders. Understanding their goals, values, and priorities was essential to achieving the desired design.

Responsive Design: The party needed a responsive website seamlessly adapted to various devices—desktops, tablets, and mobile phones. Ensuring a consistent experience across platforms was critical. Up to the redesign project, their website was a non-responsive, archaic site. 

Visual branding: I worked to align the digital design with SWP’s brand identity. The challenge was to create a cohesive visual language that resonated with the party’s core values.
My Tasks

Stakeholder Interviews:
I interviewed SWP leaders and the marketing team to understand their vision, target audience, and communication goals. 

Wireframing and Prototyping: Using tools like Adobe XD, I created wireframes and interactive prototypes. These visualizations allowed stakeholders to envision the user journey and provide feedback.

Visual Design: Leveraging Adobe Illustrator and Photoshop, I crafted a modern, accessible, and visually appealing interface. The design needed to convey credibility, urgency, and inclusivity.

Responsive Testing: I rigorously tested the design across devices and screen sizes. Ensuring a seamless experience for all users was a top priority.
Enhanced User Experience: The responsive redesign improved user engagement and accessibility.

Aligned with Party Values: The visual design reflected SWP’s commitment to social justice and activism.

Investor and Supporter Appeal: The revamped website positioned SWP as a credible and forward-thinking political force.
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